The Why?

As we approach 2024, you and your leadership team are likely in the final stages of shaping your business plans for the year. 
It's an exciting time as you map out strategies and budgets, but there's a crucial question to consider: How can you rally your teams around the 2024 goals and ensure they're ready to act on them?

For over 10 years, Minds&More helps business leaders in Belgium to activate their growth plans, align their teams, and execute well.
As you plan your 2024 kick off, we propose topics (see list below) that you can select, where a keynote speech (where we introduce key concepts), followed by a hands-on workshop within your teams to apply these concepts.

To make sure the topic and session aligns with your expectations, we will organize an intake call. You can choose from a range of exciting topics that could be a valuable addition to your 2024 kick-off meetings. Don't hesitate to schedule a call with us to discuss these

Potential keynote / workshop topics:

1. Breaking Down Growth Objectives into Actionable Sales Targets

• The Problem: Strategy and overall financial objectives are not translated into actionable goals and tactics for the rest of the organization
• The Keynote: Introducing key growth levers and how to apply them to convert financial objectives into concrete sales targets and activities.
• The Workshop: Breaking down the goals, individual sales target and the number sales deals required. Identify what activities needs to be done to support goals.

 2. Delivering a Positive Customer Experience

• The Problem: How to differentiate your business the market place, and deal with the ‘modern’ buyers
• The Keynote: Explains the importance of customer centricity. Share how effective customer experience create benefits for the customer, your company and your employees.
• The Workshop: Exercises to define steps of the customer journey and identify key moments of truth. Prioritize on what needs to start/stop/continue.

 3. Cracking the Price Increase Code and avoid losing Customers

• The Problem: The current reality is that price increases are a necessity to achieve a company’s financial objectives and present risks (lose customers, lose sales). To achieve this is a challenge for an organization.
• The Keynote: Nobody likes delivering or receiving a price increase. Prepare your teams by following a proven process to sell and defend your value of your products/services. Importance of executing well all factors that impact realizing a price increase.
• The Workshop: Prepare the organization on messages to use to introduce or defend the price change. Introduce and apply relevant tactics in the workshop. Put in practice by role playing exercises.

 4. Aligning Marketing and Sales Teams

• The Problem: Decrease in overall commercial efficiency and a potential loss of revenue opportunities.
• The Keynote: Explain the dependencies that marketing and sales teams have with each other and how can effectively work together for the achievement of goals.
• The Workshop: Exercises with the teams to have common definitions on commercial stages, customer life cycle, types of leads, and who does what at each commercial stage.

 5. Helping your organization prepare and manage change in 2024

• The Problem: Resistance or ineffective change in an organization / person that can impact the business ambition.
• The Keynote: Explain how to deal with change through the human side of transformation journey. Use expansion intelligence for personal growth and behavioral change.  Gain co-creation of the collective behavioral change journeys.
• The Workshop: Share relevant enablers to deal with change, be able to stay in the discomfort and get the desired  behaviors. Share how new ways of working can be impacted by change persuasively.